Practice note
The first search should teach you something. Keep it small enough to inspect instead of hiding uncertainty behind a huge audience.
A strong first search is not a giant list of filters. It is a short, testable description of the people and companies you want to reach.
Start with the outcome. Are you booking sales conversations, building a recruiting pipeline, researching a market, or finding partners? The outcome tells you which contact fields matter and which ones can wait.
Write down four things before opening Search: who should be included, where they should be located, what company context makes them relevant, and what must be excluded. Treat exclusions as first-class criteria. They are often the fastest way to remove noise.
A useful first brief might be: founders and heads of growth at B2B SaaS companies in India, 11 to 200 employees, with a public company website. That is specific enough to test without pretending you already know the perfect audience.
Run the smallest useful version first. Review the results, notice which filters improve relevance, and then branch into a second saved search. Your first search is a learning instrument, not a permanent definition of your market.