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How to build a Florida real estate agent email list

Guide · 4 min read

To build a Florida real estate agent email list, set Industry to Real Estate, add Florida cities under Company Location, use the titles Florida agents carry and pick headcount bands that match the brokerages you sell to. Then export verified work emails.

This is for companies that sell to Florida agents and brokerages. The general method, buyer types and filter recipes are in how to build a real estate agent email list. This page covers only what changes in Florida.

What makes Florida lists different

  • Spread-out markets: Miami, Orlando, Tampa and the Gulf coast sell different homes to different buyers. One statewide list blurs that.
  • Condos and second homes: Florida Realtors reports condo and townhouse sales separately from single-family homes, so many agents work a condo niche.
  • Coastal niches: waterfront, luxury and vacation property are common specialties, and your offer should name them.
  • Public license data: the state's license records are a free place to check names, covered below.

Split the list by region

Agents list the brokerage's city as their company, so Company Location follows the office. Save one search per region and write one pitch per region.

RegionCompany Location valuesAngle
Miami-DadeMiami, Miami Beach, Coral Gables, DoralCondos, luxury, international buyers
BrowardFort Lauderdale, Hollywood, Pembroke Pines, PlantationCondos, waterfront, family homes
Palm BeachWest Palm Beach, Boca Raton, Delray Beach, JupiterLuxury, second homes
OrlandoOrlando, Winter Park, Kissimmee, Winter GardenNew construction, vacation homes, relocation
Tampa BayTampa, St. Petersburg, Clearwater, BrandonRelocation, waterfront, suburban growth
JacksonvilleJacksonville, Jacksonville Beach, St. AugustineFamily homes, new construction, beaches
Southwest FloridaNaples, Fort Myers, Cape Coral, Bonita SpringsCondos and second homes

Tip: Florida Realtors publishes condo and townhouse sales for Cape Coral-Fort Myers and Naples as their own metro areas, so selling to the Gulf coast as one region is a fair starting point.

Job titles Florida agents use

In Florida, a sales associate works under a broker, and a broker associate holds a broker licence but works for another broker. Put those words into Job Title.

TitleWho it isSell to them
Sales Associate, RealtorThe agent who lists and sellsPhotos, staging, lead tools, coaching
Broker AssociateHolds broker qualification, works under a brokerMentor-level tools, team building
Broker, Broker OwnerRuns the brokerageOffice software, recruiting, preferred partners
Team LeadRuns a team inside a brokerageCRM seats, lead routing, ISA services

Keep Smart matching on and use the real estate Industry filter, because “Sales Associate” alone also matches retail jobs. Under Exclude job titles, add Assistant, Transaction Coordinator, Loan Officer and Property Manager.

Pick headcount by brokerage type

Brokerage typeEmployee HeadcountWho to email
Solo agents and small teams1 to 10, 11 to 20The agent or team lead
Independent and boutique coastal brokerages21 to 100Broker owner, plus top agents
Regional brokerages across several counties101 to 250, 251 to 500Managing brokers, marketing, operations
Franchise and national brokerages501 to 1000, 1001 to 5000Central operations and technology

Add a Florida niche with Keywords

NicheKeywords to try
Condo and second-homecondo, second home, vacation home
Luxury coastalluxury homes, waterfront
New constructionnew construction, new homes
Relocationrelocation

Results update as you type and the total shows before you export, so test each keyword and keep the ones that return agents you want.

Check names against the state license search

The Florida Department of Business and Professional Regulation runs a license search that looks up licensed people by name, license number, city or county and license type. Use it to confirm a name or title on a sample of rows. It is a lookup, not a contact list, so build the contacts in ContactYard.

A worked example

Harborgrid Staging, fictional virtual staging studio (illustrative numbers)

Industry
Real Estate > Real Estate Agents and Brokers
Company Location
Naples, Fort Myers, Cape Coral, Bonita Springs
Job Title
Realtor, Sales Associate, Broker Associate, Team Lead
Employee Headcount
1 to 10, 11 to 20, 21 to 100
Keywords
condo, second home, waterfront
Contacts per month
1,200
Data cost
Growth: $49 a month for 10,000 contacts
Same contacts elsewhere
4,800 to 14,400 credits at 4 to 12 credits per contact

Save the search and rerun it monthly, since data refreshes every 30 days and agents move between brokerages. Calling them too? See how to get phone numbers for cold calling. Comparing options? Where to buy email lists lists vendor prices.

FAQ

How do I get a list of realtors in Florida?
Set Industry to Real Estate, Company Location to your Florida cities and Job Title to Realtor, Sales Associate and Broker Associate. The total count shows before you export.
Where can I get a Florida realtor list?
Build it in ContactYard instead of buying a static file. Growth is $49 a month for 10,000 contacts, and Scale is $99 for 30,000, about $3.30 per 1,000.
How do I get a Florida real estate agents list with phone numbers?
Turn on Phone required. One credit covers the verified work email and the mobile number when available.

Start free, set Industry to Real Estate, add your Florida region and see how many agents you can reach before you export.