How to build an optometrist email list
To build an optometrist email list, filter a B2B database to Healthcare > Optometrists, search OD and owner titles at small practices, and export only verified work emails. For an ophthalmologists email list, run a second search on medical practices, because eye surgeons sit in a different industry and buy different things.
Keep them as two lists. A frame rep and a surgical laser rep rarely want the same inbox.
Optometrist or ophthalmologist: the buying difference
| Optometrist | Ophthalmologist | |
|---|---|---|
| Degree in the title | OD | MD or DO |
| Daily work | Eye exams, prescriptions, contact lens fits, common eye conditions | Medical eye care and surgery: cataract, retina, glaucoma |
| Typical business | Owner-run practice with its own dispensary, or a chain location | Group practice, surgery center or hospital department |
| Big purchases | Exam lanes, retinal cameras, OCT, frame inventory | Surgical lasers, microscopes, implant lenses, OCT |
| Typical Employee Headcount | 1 to 10, 11 to 20 | 11 to 20, 21 to 100, 101 to 250 |
Opticians are the third group. They fit and sell glasses, and they aren't doctors, but a lead optician often runs the frame board.
Who to email, by what you sell
| You sell | At an optometry practice | At an ophthalmology practice |
|---|---|---|
| Frames | Optical Manager, Optical Buyer, Owner | Optical Manager, where the practice has a dispensary |
| Spectacle lenses and lab services | Owner OD, Optical Manager | Optical Manager, Practice Administrator |
| Contact lens brands | Every prescribing Optometrist, employed ones too | Cornea Specialist, for specialty lenses |
| Diagnostic equipment | Owner OD | Partner Ophthalmologist, Practice Administrator |
| Surgical lasers and implant lenses | Skip | Cataract Surgeon, Surgery Center Administrator |
| Practice software and EHR | Owner OD, Office Manager | Practice Administrator, Director of IT |
- Contact lenses are the exception. The fitting doctor picks the brand patient by patient, so employed ODs are real targets. For almost everything else, go to the owner.
- Lens sellers, pitch private pay. Vision plans steer many lens orders to approved labs. Lead with premium lenses and lab service, the work a practice still chooses.
- Equipment sells to both. OCT and retinal imaging belong on both lists, with a different pitch: more exams billed for an OD, faster surgical workups for an ophthalmologist.
Eye care titles to paste
| Role | Add to Job Title |
|---|---|
| Optometry doctors | Optometrist, Doctor of Optometry, OD, O.D., Optometric Physician |
| Ophthalmology doctors | Ophthalmologist, Ophthalmic Surgeon, Eye Surgeon, Cataract Surgeon |
| Subspecialists | Retina Specialist, Cornea Specialist, Glaucoma Specialist, Oculoplastic Surgeon |
| Owners | Owner, Practice Owner, Managing Partner, Founder |
| The optical side | Optical Manager, Optical Buyer, Optical Director, Dispensary Manager, Lead Optician |
| Operations | Practice Administrator, Practice Manager, Office Manager, Surgery Center Administrator |
Two searches in ContactYard
ContactYard searches 100M+ verified B2B prospects, and the total count updates as you filter.
Step 1: Save the optometry search
In Industry, choose Healthcare > Optometrists. Add “optometry” and “eye care” in Keywords. Selling frames? Also add Retail and Wholesale > Retail Health and Personal Care Products with the keyword “optical” to catch independent optical shops.
Under Employee Headcount, pick 1 to 10 and 11 to 20. Paste the optometry, owner and optical titles into Job Title.
Step 2: Save the ophthalmology search
Start a new search. In Industry, choose Healthcare > Medical Practices, Physicians and Outpatient Care Centers. The last one holds surgery centers. Add “ophthalmology” and “eye surgery” in Keywords.
Under Employee Headcount, pick 11 to 20, 21 to 100 and 101 to 250. Paste the ophthalmology, subspecialist and operations titles.
Step 3: Exclude the near matches
Under Exclude job titles, add Ophthalmic Technician, Ophthalmic Assistant, Optometric Technician, Resident, Fellow, Student, Sales Representative, Sales Specialist and Organizational Development.
Step 4: Add your territory and save
Add your states under Company Location. Turn on Email required, and Phone required if you call. Open 10 to 20 rows, then click Save on each search so next month's rerun pulls new practices.
Where eye care lists misfire
- The word “vision”. It pulls in computer vision startups and any firm with vision in its name. Search “optometry”, “ophthalmology” and “eye care” instead.
- “OD” outside eye care. It also shows up for organizational development. That's why the exclusion above is there.
- Reps who look like doctors. Titles like Ophthalmic Sales Specialist match your terms. They sell to the same people you do, so exclude them.
- Chain locations. An OD renting space in a retail chain doesn't pick the store's frames; head office does. Headcount keeps these out of an owner list.
- Double counting. Large eye groups employ both professions. Remove duplicates by company before a practice gets two pitches.
Other specialties are in the doctor email list, hospital eye departments in the healthcare email list, and a fully owner-led practice in the chiropractor email list.
A retinal camera seller's two lists
Fernway Imaging, fictional Arizona equipment seller (illustrative numbers)
- Optometry list
- Healthcare > Optometrists, Arizona and Nevada, 1 to 10 and 11 to 20 employees: 1,400 owner ODs
- Ophthalmology list
- Healthcare > Medical Practices, Physicians, keyword ophthalmology, 21 to 100 employees: 600 partners and administrators
- Data cost
- Growth: $49 a month for 10,000 contacts
- Same 2,000 contacts elsewhere
- 8,000 to 24,000 credits at 4 to 12 credits per contact
Scale is $99 a month for 30,000 contacts, about $3.30 per 1,000. Published prices per 1,000 elsewhere: Apollo $18, Lusha $75, ContactOut $131, UpLead $371. Where to buy email lists compares them.
FAQ
- How do I get an optometrist email list?
- Filter ContactYard to Healthcare > Optometrists, add OD and owner titles, and export verified work emails. The total count shows before you export.
- How do I build an ophthalmologists email list?
- Choose Healthcare > Medical Practices, Physicians and Outpatient Care Centers, add the keyword ophthalmology, then search Ophthalmologist and the subspecialist titles.
- How much does an optometrist email list cost?
- On ContactYard, $49 a month for 10,000 contacts or $99 for 30,000, mobile included when available. Elsewhere, $18 to $371 per 1,000.
Start free, choose Healthcare > Optometrists, and see the total count before you export.
Keep reading
How to build a doctor email list
Which physicians and practice managers to email, the exact filters to use, and what a verified list costs.
How to build a hospital and healthcare email list
Which hospital departments buy, how headcount separates a rural hospital from a health system, and the exact filters.
How to build a chiropractor email list
Who buys inside a chiropractic office, the title spellings to search, and what a verified list costs.