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How to build a veterinarian email list

Guide · 5 min read

To build a veterinarian email list, decide first whether you sell to independent clinics or corporate groups, because each buys through a different person. Then filter a B2B database to veterinary businesses, search that buyer's titles and export verified work emails.

Ownership decides everything here. Many clinics that look local now belong to a group, where head office picks the vendors and the clinic orders from an approved list.

Same product, two different buyers

You sellAt an independent clinicAt a corporate group
Practice softwareOwner, with the Practice ManagerCIO, Director of IT, VP of Operations
Pharmaceuticals and preventivesOwner or Medical Director; associates shape what gets prescribedChief Medical Officer, Director of Procurement
Supplies and consumablesPractice Manager, Inventory Manager, Lead Veterinary TechnicianDirector of Procurement, Purchasing Manager
Diagnostic and imaging equipmentOwner, Medical DirectorVP of Medical Operations, Regional Medical Director, Director of Procurement
Practice sales and valuationsOwner onlyDirector of Acquisitions, VP of Corporate Development (your buyers, not your sellers)

Pharmaceuticals are the exception: an associate who prescribes is worth a credit, so keep Veterinarian in that search.

How veterinary titles are written

RoleAdd to Job Title
OwnerOwner, Practice Owner, Founder, Veterinarian, DVM, VMD
Clinical leadMedical Director, Chief of Staff, Lead Veterinarian
Business leadPractice Manager, Hospital Manager, Hospital Administrator
ReordersInventory Manager, Inventory Coordinator, Lead Veterinary Technician

VMD is the University of Pennsylvania's version of the DVM degree, so search both. Clinics are often called animal hospitals, which is why “Hospital Manager” is a clinic title here.

The group-owned clinic that looks independent

After a sale, a clinic often keeps its name, website and staff. A row can read “Fernway Animal Hospital, 11 to 20 employees” and still answer to head office. Headcount will not catch it, so catch it this way:

  • Read the footer. Open the website on 10 to 20 sample rows. Groups often add a “part of the family” line or a shared careers link.
  • Sort the CSV by email domain. The same domain across differently named clinics means one owner. Move those rows out.
  • Pitch the group once. Paste its domain into Company Domain and search the head office titles.
  • Brokers, delete them. A group-owned clinic has no owner left to sell to you.

Two smaller misses: “Hospital Administrator” returns human hospitals if the Industry filter comes off, and Consumer Services > Pet Services is mostly groomers and boarding, so leave it out.

Set up the search in ContactYard

ContactYard searches 100M+ verified B2B prospects. The example follows Brightpath Imaging, a fictional Colorado maker of veterinary ultrasound that sells to independents.

Step 1: Choose veterinary businesses

In Industry, choose Healthcare, sub-industries Veterinary and Veterinary Services. Add Pet Services under Services and “veterinary” in Keywords. Pet Services also covers groomers and dog trainers, so always pair it with the Industry filter.

Step 2: Pick one ownership segment

Use the recipes below. Brightpath adds Colorado, Utah and Wyoming under Company Location, then picks 1 to 10, 11 to 20 and 21 to 100 under Employee Headcount.

ListKeywordsJob titlesEmployee Headcount
Independent companion clinicssmall animal, companion animalOwner, Practice Owner, DVM, VMD, Practice Manager1 to 10, 11 to 20
Equine and large animalequine, large animal, mobile veterinaryOwner, Veterinarian, DVM1 to 10
Emergency and specialty hospitalsemergency, specialty, referralHospital Administrator, Medical Director, Chief of Staff21 to 100, 101 to 250
Regional groupsveterinary group, veterinary partnersVP of Operations, Regional Medical Director, Director of Procurement101 to 250, 251 to 500
National groupsveterinaryChief Medical Officer, CIO, Director of Procurement501 to 1000, 1001 to 5000, 5001 to 10000, 10000+

Step 3: Add titles and exclusions

Paste the titles into Job Title. Under Exclude job titles, add Veterinary Assistant, Kennel Attendant, Client Service Representative, Receptionist, Student, Extern, Relief Veterinarian, Territory Manager and Product Owner. Exclude Veterinary Technician too, unless you sell supplies.

The Job Title filter with included and excluded job titles highlighted

Step 4: Require an email, then save and export

Turn on Email required, and Phone required if you call. One credit covers the verified work email, the mobile when available and the verification. Click Save to rerun it monthly, since data refreshes every 30 days and clinics keep changing hands, then export the CSV.

Group deals mean several sign-offs, so see how to find decision makers. Related lists: dentists, where DSOs play a similar role, and chiropractors, who are nearly all owner-run. Have a file from elsewhere? Clean the list before you send.

Worked example: Brightpath Imaging

Brightpath Imaging, fictional Colorado ultrasound maker (illustrative numbers)

Filters
Healthcare > Veterinary and Veterinary Services, Services: Pet Services, Colorado, Utah and Wyoming, 1 to 10, 11 to 20 and 21 to 100 employees
Job titles
Owner, Practice Owner, DVM, VMD, Medical Director
Removed after export
Rows sharing one email domain across differently named clinics
Contacts per month
1,200 owners and medical directors
Data cost
Growth: $49 a month for 10,000 contacts
Same contacts elsewhere
4,800 to 14,400 credits at 4 to 12 credits per contact

Scale is $99 a month for 30,000 contacts, about $3.30 per 1,000. Published prices per 1,000 elsewhere: Apollo $18, Lusha $75, ContactOut $131, UpLead $371. Where to buy email lists compares them.

FAQ

Where can I get a veterinarians email list?
Build it in ContactYard. Filter to Healthcare > Veterinary, add your buyer's titles and territory, and see the total count before you export verified work emails.
How much does a veterinarians email list cost?
On ContactYard, $49 a month for 10,000 contacts or $99 for 30,000, mobile included when available. Elsewhere, $18 to $371 per 1,000.
Can I separate independent vets from corporate-owned clinics?
Yes. Use headcount and owner titles for independents, then sort the export by email domain to pull out group-owned clinics that kept their local name.

Start free, choose Healthcare > Veterinary, and see the total count before you export.